Sustainable Mayagüez
Ingenio Mayagüez
Live action
Corporate video
2023
Colombia
Agro-industrial benchmark
Ingenio Mayagüez has played a fundamental role in the development of Valle del Cauca, Colombia, since its founding in 1937. Over the years, it has evolved from sugar production to becoming a leader in bioenergy, producing fuel alcohol and cogenerating energy. Its focus on innovation and sustainability has allowed Mayagüez to stand out as a benchmark in the agroindustry, significantly contributing to the region’s economic and energy development, and establishing itself as a key player in biofuel production.
For the production of this video, a detailed narrative and technical script was created, serving as a guide throughout the filming process to ensure all key story elements were captured. This was aligned with the post-production phase, where animated graphics and music were integrated to enhance the final piece.
