Wganda Kenya info.polifoniaestudio February 24, 2025

Wganda Kenya

Client:

Zocosorongo

Service:

Art Direction

Industry;

Event

Year:

2022

Country:

Colombia

Stories and Tales That Inspire

Description

For the development of this identity project, a different approach was taken. Instead of relying solely on visual references, a narrative inspired by stories and tales was created. From this exploration, a story emerged that would serve as the foundation for all the event’s materials.

The narrative revolves around invisible ancestors—giant serpents that dwell at the sources of rivers and seas, waiting for the right moment to dance once again. This mythology became the starting point for building the event’s visual identity, reflected in each graphic element, creating a unique and mystical atmosphere that connects with the essence of the concept.

At the sources of rivers and seas, our invisible ancestors reside—giant serpents that grow beneath the earth, waiting for the right moment to dance once more. Trees and forests rise upon their massive bodies, but nothing can stop them. Soon, they will return...

That day has arrived. They have awakened and begin to emerge from their burrow to the rhythm of choirs and drums. They weave among the people, who dance ceaselessly to the melody that still echoes through the spectral sounds of humanity. The dancers’ steps grow more intense as the music quickens. The serpents spin in intangible whirls that touch the soul and stir deep emotions. The roots call out to them—they have done it. They now know all is well, and they return underground, waiting for the next dawn to unfurl their magic once more.