Rompe Colombia
Amazon Music
Art direction
Event
2023
Colombia
Emerging artists...
Rompe Colombia is the second season of the Amazon Music program that supports emerging artists in the country, providing them with visibility and opportunities to boost their careers. Through an open call, artists from Medellín, Cali, and Bogotá can participate by auditioning with original songs or covers.
We focused on creating a cohesive and expansive visual identity that complemented the essence of the program. We developed a unique iconography that expanded the graphic universe, allowing the project to stand out through consistent and visually appealing assets. The created pieces were effectively implemented in social media campaigns and promotional videos, both on television and digital platforms, ensuring an omnichannel presence and a strong visual impact.
