The Dead Celebrating Eternity info.polifoniaestudio February 24, 2025

The Dead Celebrating Eternity

Client:

Fénix Beach

Service:

Dirección de arte

Industry;

Event

Year:

2022

Country:

Colombia

Ancestral Ritual

Description

The event honors ancestors through a performance that merges music, theater, and dance, creating a symbolic encounter between the past and present. In its 2022 edition, a visual proposal was developed to reflect the cultural and spiritual richness of the event, crafting an immersive atmosphere that allowed attendees to connect with their roots. The integration of visual, auditory, and physical elements enhanced the experience, transforming it into a ritual of connection with ancestral heritage.

For the development of the proposal, an alebrije and two nahuales were illustrated, inspired by Mexico's popular graphics. The design incorporated colors reminiscent of Día de Muertos celebrations, but recontextualized within the beaches of Cartagena.

The characters, positioned around a bonfire, reinforce the idea of the ancestral ritual. A custom lettering design was created for the poster, seamlessly integrating with the illustration to produce a visual piece that stands out for both its technique and concept, achieving an immediate visual and emotional impact.