Diagonal Week info.polifoniaestudio February 24, 2025

Diagonal Week

Client:

Javeriana University Cali

Service:

Motion Graphics

Industry;

University Event

Year:

2021

Country:

Colombia

Description

100 % Innovation

Semana Diagonal is an annual innovation and entrepreneurship event that brings together the Javeriana community to promote social and environmental innovation. In the 2021 edition, the well-known icons of the Sustainable Development Goals (SDGs) were reimagined to align more closely with the event’s theme. The institutional narrative was structured to create a unique, distinctive, and visually appealing identity while ensuring ease of management, enabling clear and effective communication throughout the event.

For this video, we used the iconography from the visual identity, modeled in 3D and textured according to the brand guidelines. The goal was to leverage the developed visual identity by combining 2D and 3D animation to achieve a dynamic, creative, and effective result.

Through repetition, symmetry, and abstraction, we designed compositions that highlight the project's graphics and integrate the event's information using motion typography.