WWB Colombia info.polifoniaestudio August 19, 2026

Foundation WWB Colombia

Client:

VELOVÉ ESTUDIO

Service:

Video Branding

Technique:

Motion Graphics

Year:

2024

Country:

Colombia

WWB Colombia

Description

It is an independent and autonomous institution that, for more than four decades, has worked to close gender inequality gaps and promote women’s active participation in economic development. Its work focuses on strengthening personal and entrepreneurial capacities, particularly among women entrepreneurs facing socioeconomic vulnerability, while also fostering the generation and dissemination of knowledge and investing in sustainable businesses with a positive social impact. All of these initiatives are guided by the approaches of gender, entrepreneurship, vulnerability, and financial inclusion.

We developed a branding video designed to present the organization’s new visual identity and brand architecture through an audiovisual experience. Through a dynamic visual narrative, we showcase how the different elements of its graphic system come to life and interact with one another, revealing the brand’s expressive possibilities.

We developed the video’s layout and graphic compositions based on the guidelines established in the brand identity manual, visually exploring the use of its shapes, colors, and graphic resources. The narrative also incorporates the brand’s iconography and photography styles, showing how each of these elements comes together as part of a unified visual system.