Interncambio
Client:
Raza e igualdad
Service:
Art Direction
Industry;
Visual Identity and Development
Year:
2025
Country:
Colombia
For a Better Future
Description
This project aims to provide activists in highly repressive and government-surveilled contexts with tools to strengthen their capacities in human rights defense, violation identification, and knowledge expansion. It addresses the need for remote and continuous training in human rights and advocacy strategies during the waiting period for international internships.
It is essential to define graphic elements that provide coherence and quality to a project. We start by designing a logo or identifier that aligns with the context. Then, we establish a dynamic and easy-to-apply color palette, complemented by supporting graphic elements that enrich visual compositions.
